Uli Bader, Heidelberger Druckmachinen AD

What is your personal profile?

I am 43, born and raised in Heidelberg, married and have one child. I have a master in business administration and have been working at Heidelberger Druckmaschinen AG for more than 12 years now. After various positions in marketing and product management, I am now responsible for the sale of software & platesetters in Eastern Europe.

What is your company’s business?

With its sheetfed offset printing machines, Heidelberger Druckmaschinen AG is one of the leading solution providers for the print media industry. All over the world, the name Heidelberg is synonymous with state-of-the art technology, top quality, and closeness to the customer.

Heidelberg develops and produces precision printing presses, platesetters, postpress equipment, and software for integrating all the printshop processes. The Heidelberg portfolio also provides general and consulting services ranging from spare parts and consumables to the sale of remarketed equipment, and training at the Print Media Academy.
Based in Heidelberg, Germany, with development and production sites in seven countries, and around 250 sales offices across the globe, the company supports around 200,000 customers worldwide.

In your view, what is the importance of the LLPA?

A piece of lenticular is not just a printed matter but a piece of art. And as with movies or songs, it’s a wonderful chance to award the best artists for an outstanding performance.